Chaiyakhet, Netdao, and Tinikan Sangsuwan. 2025. “Influence of Personal Factors and Personal Behaviors As a Moderator Linked to Marketing Mix (4Cs) Perception to the Credibility of an Accommodation Source through an Online Travel Agencies (OTAs)”. Journal of Applied Economics and Management Strategy 12 (1):151-69. https://doi.org/10.56825/jaems.2025.1216121.