[1]
N. Chaiyakhet and T. Sangsuwan, “Influence of Personal Factors and Personal Behaviors as a Moderator Linked to Marketing Mix (4Cs) Perception to the Credibility of an Accommodation Source through an Online Travel Agencies (OTAs)”, J. Appl. Econ. Manag. Strategy, vol. 12, no. 1, pp. 151–169, Jun. 2025.