1.
Chaiyakhet N, Sangsuwan T. Influence of Personal Factors and Personal Behaviors as a Moderator Linked to Marketing Mix (4Cs) Perception to the Credibility of an Accommodation Source through an Online Travel Agencies (OTAs). J. Appl. Econ. Manag. Strategy [Internet]. 2025 Jun. 4 [cited 2026 Aug. 12];12(1):151-69. Available from: https://kuojs.lib.ku.ac.th/index.php/jaems/article/view/6121