Plubplueng P. Digital Marketing Strategies for Thai Elderly Consumers: The Role of Digital Financial Trust and Social Proof. J. Appl. Econ. Manag. Strategy [Internet]. 2026 Aug. 27 [cited 2026 Sep. 6];13(2):19-38. Available from: https://kuojs.lib.ku.ac.th/index.php/jaems/article/view/6559