CHAIYAKHET, Netdao; SANGSUWAN, Tinikan. Influence of Personal Factors and Personal Behaviors as a Moderator Linked to Marketing Mix (4Cs) Perception to the Credibility of an Accommodation Source through an Online Travel Agencies (OTAs). Journal of Applied Economics and Management Strategy, [S. l.], v. 12, n. 1, p. 151–169, 2025. Disponível em: https://kuojs.lib.ku.ac.th/index.php/jems/article/view/6121. Acesso em: 7 jun. 2025.