Lu, Fei, and Chadillada Phienphisai. “Demographic Factors’ Moderating Effects on University Students’ Brand Loyalty towards Mobile Service Operators in Eastern Region of Thailand”. Journal of Applied Economics and Management Strategy, vol. 9, no. 2, Dec. 2022, pp. 70-87, https://kuojs.lib.ku.ac.th/index.php/jems/article/view/4364.