Chaiyakhet, Netdao, and Tinikan Sangsuwan. “Influence of Personal Factors and Personal Behaviors As a Moderator Linked to Marketing Mix (4Cs) Perception to the Credibility of an Accommodation Source through an Online Travel Agencies (OTAs)”. Journal of Applied Economics and Management Strategy 12, no. 1 (June 4, 2025): 151–169. Accessed June 7, 2025. https://kuojs.lib.ku.ac.th/index.php/jems/article/view/6121.