Vol. 10 No. 2 (2023): July - December

View Vol. 10 No. 2 (2023): July - December

Published: 2023-12-31

Full Issue

Full Issue (ไทย)

บทความวิจัย

CONJOINT ANALYSIS AND CONSUMERS’ PURCHASE INTENTIONS FOR ORGANIC RICE CRACKERS (KHAOTAN)

Tanakit Boonchane, Premruedee Jitkuekul

1-15
- PDF (ไทย)
EMOTIONAL RESPONSES OF PRODUCT PLACEMENT ON KOREAN DRAMA: A CASE STUDY OF BEAUTY PRODUCT PURCHASE DECISION AMONG GENERATION Z

Warapon Dansiri

16-31
- PDF (ไทย)
MARKETING MIX FACTORS THAT AFFECT THE SUCCESS OF THE NAM OI SOP JANG COMMUNITY ENTERPRISE GROUP, MAE MOH DISTRICT, LAMPANG PROVINCE

Daoduean Inteacha, Suchon Tiptipakorn

32-44
- PDF (ไทย)
FEASIBILITY STUDY OF INVESTMENT THAI SUSHI RESTAURANT BUSINESS

Neeracha Thaworn, Pakornkirt Wongpan, Supakorn Suphatarakul, Thichakorn Kasornbua

45-60
- PDF (ไทย)
STUDY OF SATISFACTION WITH MANAGEMENT INFORMATION SYSTEMS FOR BEEF CATTLE DATA: A CASE STUDY OF BEEF CATTLE FARMING COMMUNITY ENTERPRISE GROUP WORKAEW SUB DISTRICT, HANGCHAT DISTRICT, LAMPANG PROVINCE

Thanom Kanitpanyajaroen, Chakkrapan Pornnimit

61-72
- PDF (ไทย)
THE PURCHASE DECISION MAKING OF NON-PERFORMING ASSETS RESIDENCE TYPE FOR GEN Y CUSTOMER IN PHITSANULOK

Surattana Srichankit, Wichitra Chamlongrath, Pattarasiri Gundecha

73-88
- PDF (ไทย)
ACHIEVEMENTS TO DEVELOP THE POTENTIAL FOR THE PRODUCTION AND PROCESSING OF LIVESTOCK PRODUCTS BASED ON SCIENCE AND TECHNOLOGY IN THE SOUTHERN BORDER REGION

Thuanthong Krutchon

89-102
- PDF (ไทย)
ACCEPTANCE OF ELECTRONIC WALLET IN CASHLESS SOCIETY

Piyapat Wimolsophonkitti, Aree Naipinit

103-120
- PDF (ไทย)
THE EFFECTIVE FACTORS ON MANAGEMENT DISCUSSION AND ANALYSIS OF FIRMS LISTED ON THE STOCK EXCHANGE OF THAILAND

Nantiya Promtong, Pattarasiri Thiptanamanee, Worravit Kultangwattana

121-130
- PDF (ไทย)