Journal of Social Sciences and Hospitality Industry (JSSHI) is an international, peer-reviewed, open-access, multidisciplinary academic journal published by the Faculty of Hospitality Industry, Kasetsart University. The journal is dedicated to addressing contemporary challenges, human dynamics, and future trends across applied social sciences, hospitality, tourism, and service management. JSSHI seeks to explore and analyze all dimensions of the service economy and human mobility—both positive and negative—through comprehensive multi-perspective analyses, providing a broad platform for scholarly exchange.
The primary aim of the journal is to analyze and assess the effects of hospitality, tourism, and broader social dynamics on human populations and communities globally, regionally, and locally, past and present. Papers from any discipline within the social sciences and service sectors will be considered, provided they are well-argued and deepen theoretical, conceptual, empirical, or methodological understanding.
The Journal of Social Sciences and Hospitality Industry is a peer-reviewed, open-access academic journal dedicated to advancing theoretical knowledge and practical applications at the intersection of social sciences, hospitality, tourism, and the broader service sector.
The journal aims to provide a global multidisciplinary platform for academics, researchers, industry practitioners, and policymakers to publish high-quality, innovative research that addresses contemporary challenges, human dynamics, and future trends in society and the service economy.
Key Subject Areas
The journal welcomes original conceptual, empirical, and methodological submissions in, but not limited to, the following primary areas:
1. Hospitality & Service Industry Management
Hotel, resort, and lodging management strategies
Service quality, customer relationship management (CRM), and guest experience
Food and beverage management, gastronomy, and culinary tourism
Event, MICE (Meetings, Incentives, Conferences, Exhibitions), and festival management
Sustainable operations, green hospitality, and eco-efficiency
2. Applied Social Sciences & Human Behavior
Sociology and anthropology of hospitality, leisure, and human mobility
Organizational behavior and Human Resource Management (HRM) in service sectors
Consumer psychology, decision-making, and behavioral economics
Cross-cultural management, diversity, equity, and inclusion in the workplace
Social equity, labor rights, and community wellbeing in service-driven regions
3. Tourism Development, Policy & Socio-Economic Impact
Sustainable tourism planning, public policy, and destination governance
Tourism economics, destination marketing, and place branding
Cultural heritage tourism, eco-tourism, and community-based tourism (CBT)
Crisis management, organizational resilience, and risk mitigation in hospitality
4. Technology, Innovation & Digital Society
Digital transformation, smart tourism, and smart hospitality solutions
Artificial intelligence, service automation, and robotics in hospitality operations
Social media marketing, online consumer behavior, and e-commerce trends
Data analytics and technology-driven business models in the service sector
Types of Manuscripts Accepted
Original Research Articles: Full-length empirical or theoretical papers presenting novel research findings.
Review Papers: Systematic literature reviews, meta-analyses, and state-of-the-art updates.
Case Studies: Rigorous analyses of specific organizational, operational, or community-level practices.
Conceptual Papers: Methodological advances or theoretical frameworks that extend existing knowledge.
Target Audience: Researchers, academics, postgraduate students, hospitality executives, industry consultants, and public sector policymakers specializing in social sciences, hospitality management, and tourism development.
