Journal of Management Science, Kasetsart University has now reached its 5th year, Issue 1, this issue reflects our strong commitment to high quality and strict publication ethics. To ensure our readers get the absolute best, every article in this issue has been thoroughly reviewed and screened by our Editorial Board, alongside valuable feedback from three specialized experts in the field.

The Editorial Board would like to give a big thank you to everyone who has supported us. We are deeply grateful to our peer reviewers for their time and insightful guidance, and to all the authors who chose to publish their work with us. If you are interested in sharing your research, we warmly invite you to submit your work for our upcoming issues. You can check out the submission guidelines and visit our website at https://kuojs.lib.ku.ac.th/index.php/jmsku/.

We hope you enjoy reading these articles and that they bring great value to your work. Thank you for staying with us, and we always welcome your feedback and suggestions so we can keep improving and maintaining our TCI standards.