Social Impact Evaluation of Short Courses on MJU MOOCs Platform

Main Article Content

Siritas Kettanurak
Korrakot Arkadumnuay
Napat Ruangnapakul
Bhadpiroon Watcharasresomroeng
Radee Thanarak
Napapa Suwannarong
Thanarat Ratanapongtra

Abstract

This study aims to evaluate the social outcomes generated by short-course learning on the MJU MOOCs platform using self-assessment questionnaires administered to both experimental and control groups at the pre-learning and post-learning stages. The data were analyzed using a Difference-in-Differences (DID) model. The results indicate that the experimental and control groups shared similar characteristics and exhibited parallel trends in pre-learning scores. Although the experimental group initially recorded lower scores than the control group, their average post-learning scores in Digital Literacy, Entrepreneurial Skills, and Storytelling Skills increased significantly by 2.177, 2.828, and 2.941 points, respectively. Furthermore, students’ transfer and application of knowledge upon course completion are regarded as positive social outcomes. For this reason, the responsible agencies should continue to support and promote these three courses in order to cultivate students’ fundamental digital skills and related proficiencies.

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How to Cite
Kettanurak, S., Arkadumnuay, K., Ruangnapakul, N., Watcharasresomroeng, B., Thanarak, R., Suwannarong, N., & Ratanapongtra, T. (2026). Social Impact Evaluation of Short Courses on MJU MOOCs Platform. Journal of Applied Economics and Management Strategy, 13(1), 40–55. https://doi.org/10.56825/jaems.2026.1316502
Section
Research Article
Author Biographies

Siritas Kettanurak, Faculty of Humanities and Social Sciences, Burapha University

  Assistant Professor

Korrakot Arkadumnuay, Faculty of Humanities and Social Sciences, Burapha University

  Corresponding Author, Lecturer

Napat Ruangnapakul, Faculty of Information and Communication, Maejo University

Assistant Professor

Bhadpiroon Watcharasresomroeng, Faculty of Engineering and Architecture, Rajamangala University of Technology Suvarnabhumi

Assistant Professor

Radee Thanarak, Faculty of management Science, Uttaradit Rajabhat University

Assistant Professor

Napapa Suwannarong, School of Business and Communication Arts, University of Phayao

Assistant Professor

Thanarat Ratanapongtra, Faculty of Liberal Arts, Rajamangala University of Technology Suvarnabhumi

Assistant Professor

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