Vol. 13 No. 1 (2026): January-April

View Vol. 13 No. 1 (2026): January-April

The journal of Applied Economics and Management Strategy serves as a central hub for knowledge exchange in the field of economics, management strategy, and related disciplines. It aims to disseminate academic works and research findings from faculty, students, and researchers across various educational institutions, including both public and private sectors. All articles published in this journal undergo a rigorous peer-review process. The opinions and thoughts expressed in the articles are those of the respective authors and do not necessarily reflect the views and responsibilities of the editorial board.

Published: 2026-04-30

Full Issue

Research Article

  • Social Return on Investment (SROI) of Tourism Management on Koh Sichang: Insights from the Blue Economy Framework

    Pornpod Sridan, Thidasil Plainlaor
    1-19
    DOI: https://doi.org/10.56825/jaems.2026.1316480

  • The Influence of Perceived Metaverse Technology Components on Perceived Usability among Digital Natives: A Case Study of the Takhian Tia Verse Platform

    Tinikan Sungsuwan, Netdao Chaiyakhet, Chavana Angkanurakbun, Natthakan Pruksorranan, Prajaks Jitngernmadan
    20-39
    DOI: https://doi.org/10.56825/jaems.2026.1316445

  • Social Impact Evaluation of Short Courses on MJU MOOCs Platform

    Siritas Kettanurak, Korrakot Arkadumnuay, Napat Ruangnapakul, Bhadpiroon Watcharasresomroeng, Radee Thanarak, Napapa Suwannarong, Thanarat Ratanapongtra
    40-55
    DOI: https://doi.org/10.56825/jaems.2026.1316502

  • Omni-channel Marketing Strategy Factors Influencing the Purchasing Decisions of Woven Fabric Products

    Sarawut Aiemon, Darlin Apasrawirote, Kritcha Yawised
    56-73
    DOI: https://doi.org/10.56825/jaems.2026.1316479

  • Factors Affecting Informal Worker’s Wage in Thailand

    Sutthiporn Piamsuwannakit, Supattanee Piamsuwannakit, Sasiwimon Puphoung
    74-93
    DOI: https://doi.org/10.56825/jaems.2026.1316525

  • Job Polarisation and Its Generation Effect on Labour Market of Thailand

    Kwan Phetsawang, Wonlope Khumpradith
    94-113
    DOI: https://doi.org/10.56825/jaems.2026.1316537

  • Educational Inequality in the Digital Era: Distributional and Spatial Analysis of Thailand's O-NET

    Thitima Plubplueng
    114-133
    DOI: https://doi.org/10.56825/jaems.2026.1316475

  • Impact of COVID-19 on Food Consumption Patterns among Rural Households in the Northeast of Thailand.

    Chompunuch Nantajit
    134-150
    DOI: https://doi.org/10.56825/jaems.2026.1316529

  • Planning to Prepare Thai Urban Populations for the Transition into Old Age

    Somskaow Bejranonda, Aunkung Lim, Chayun Pipoblabanan
    151-170
    DOI: https://doi.org/10.56825/jaems.2026.1316471

  • Statistical Life Value Assessment of Agricultural Chemical Use by Durian Farmers in Surat Thani Province

    Sarawut Thongnueaha, Manolee Sripaoraya Penpong, Patcharin Petchchuai
    171-189
    DOI: https://doi.org/10.56825/jaems.2026.1316555