Journal of Management Science, Kasetsart University has now reached its 4th year, Issue 2, and has been officially indexed in the TCI database, Tier 2. As always, this issue upholds the highest standards of academic quality and publication ethics. All submissions are carefully screened by the editorial board and undergo a rigorous peer-review process, with three qualified experts in relevant fields evaluating each manuscript to ensure that the published articles are of high scholarly value and benefit to readers.

          The editorial board of the Journal of Management Science, Kasetsart University would like to express our sincere gratitude for the continued support we have received. We are deeply thankful to the reviewers for their valuable time, expertise, and constructive feedback, as well as to all authors who have chosen to submit their work for publication in this issue. We also warmly invite interested scholars to submit their manuscripts for consideration in future issues. Detailed submission guidelines and further information can be found on our website: https://kuojs.lib.ku.ac.th/index.php/jmsku/

          On this occasion, we wish you an enjoyable and fruitful reading experience. We sincerely hope for your continued support in the future, and we welcome any comments or suggestions to further improve the journal and maintain its quality in line with TCI standards.