ACCEPTANCE OF ELECTRONIC WALLET IN CASHLESS SOCIETY
Keywords:
technology acceptance, e-wallet, cashless societyAbstract
Thailand is in the midst of transitioning towards a cashless society, and electronic wallets play a significant role in daily life. However, acceptance of digital wallets varies among individuals. This study aims to provide an overview of electronic wallets in Thailand and examine the acceptance of these wallets. Through a systematic literature review, it is found that both the public and private sectors drive the cashless society movement, making electronic wallets most popular in Asia. Nevertheless, consumers still have concerns about security. From a study of 11 research articles related to the acceptance of electronic wallets obtained from Thai Journals Online (ThaiJO), it is found that the aforementioned acceptance is theoretically grounded. Two prominent theories, the Technology Acceptance Model (TAM) and the UTAUT2 theory, have been applied to understand and analyze this acceptance. Independent variables, notably perceived usefulness, are commonly associated with frequent usage, followed by perceived ease of use and social influence. Additionally, various factors influence the intention to use e-wallets, including perceived ease of use, perceived usefulness, and social influence. The findings contribute valuable insights to pave the way for a cashless society, offering guidance for future research and expanding academic knowledge.
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References
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