Enhancing English Skills for International Market Access: A Case Study of Pga K’nyau Textile Entrepreneurs in Lamphun Province
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This research aimed to improve the English language proficiency of handwoven textile entrepreneurs from the Pga K’nyau group in Lamphun Province, enabling them to access international markets. The study used the Communicative Language Teaching (CLT) approach as an intervention. A mixed-methods design was employed, incorporating both quantitative and qualitative data. The target group comprised 30 entrepreneurs, and data were collected through interviews, questionnaires, and pre- and post-tests. Quantitative data were analyzed using descriptive statistics and paired-sample t-test, while qualitative data were validated through member checking. Three tailored lesson plans were designed to enhance participants' vocabulary, sentence construction, and online business communication skills. Statistical analysis revealed a significant improvement in English proficiency, with the post-test scores showing an average increase of 5.90 points compared to the pre-test. Over 90% of participants met the minimum proficiency benchmark of 50%. Qualitative data indicated a strong need for ongoing development in listening, speaking, reading, and writing skills, particularly for international trade purposes. Overall, the CLT approach was found to be effective in increasing participants' confidence and ability to use English in real-world business contexts. The findings suggest that integrating language teaching with practical business activities can help entrepreneurs expand into global markets. This study provides a model for other ethnic and rural groups to enhance their business prospects through targeted English language education. Future research should explore the applicability of this approach in other sectors and regions.
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