Factors Related to Technology and Innovation 4.0 Behavior of Rice Farmers in Song Phi Nong District, Suphanburi Province
DOI:
https://doi.org/10.56825/jehds.2026.1016282Keywords:
Technology Usage Behavior, Innovation 4.0, Rice FarmersAbstract
This correlational research aimed to study 1) the level of technology and innovation 4.0 usage behavior among rice farmers in Song Phi Nong District, Suphanburi Province; 2) the level of factors related to the behavior of using technology and innovation 4.0 among those farmers; and 3) the factors associated with the usage behavior of technology and innovation 4.0 among rice farmers in Song Phi Nong District, Suphanburi Province. The population consisted of 7,934 rice farmers. A sample size of 400 was determined using Taro Yamane's formula. Stratified random sampling was applied at both sub-district and village levels. Data were collected using a questionnaire and analyzed using descriptive statistics, correlation coefficients, and multiple regression analysis.
The research findings showed that
- The rice farmers' behavior in utilizing technology and innovation 4.0 was at a moderate level.
- The farmers tended to use technology at a moderate level, particularly drones and applications. Despite having a positive attitude, they remained concerned about costs. The channels through which they accessed information affected their use of technology.
- Factors associated with the behavior of utilizing technology and innovation 4.0 among rice farmers included awareness, information access channels, technological knowledge, and participation in technology-related activities. These factors collectively predicted 62.5% of the behavior at a statistical significance level of .001.
It was suggested that support and promotion be provided to encourage the adoption of technology and innovation 4.0 in rice farming.
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