A Study of the Business Operations of Fast Fashion Industry Brands with Eco-Friendly Concepts Under Global Warming: Case Study of Freitag

Abstract

          Earth is the sole planet in the cosmos. There is an abundance of life and resources there. However, since the Industrial Revolution, environmental degradation and pollution caused by humans have risen considerably. Due to the severity of present global warming and its projected progression, customers are aware of the influence of the industrial process on the environment. As a consequence of the expansion of the fashion industry, certain companies may become    so unpopular on the market that they fail. The subject of sustainability must be addressed and pursued from now on.
          Freitag, a bag business from Switzerland, is a brand that embodies ecological thinking in every aspect. Freitag strikes an excellent balance between environmental costs and product quality. The firm takes into account not just the materials but also the production method. Specifically, we can observe that each phase is connected to sustainability. Consider recycling materials, collecting rainwater for washing, or partnering with nearby nations to sew in order to save the expense of shipping. The Freitag idea shows that sustainability can really profit a product and a business while also virtually assisting the environment.