The impact of blogger recommendations on online shopping intentions

Abstract

          In today’s society, communication technology has changed and developed even more. People's lifestyles have also changed to fit the context of society in the digital age, both being a receiver and a messenger to adapt to changes in technology. Therefore, there is a decentralized communication power for both the informant and the recipient of the information. Online communication channels that bloggers are accessible and diverse easily. As a result, the opinions of others have unlimited influence on people in society. The consumers’ communication to online media is    a communication medium in the platform of their bloggers. Experience of people with the products’ experience that it has a high influence in helping consumers decide to buy products online.
          Bloggers can influence to their readers have a positive attitude towards consumers' online shopping choices. Because of, the consumers tend to choose to find information about what they are interested in and reduce the risk of consumption for decision-making. The bloggers also influence consumers in the digital age.